Graduated in Dentistry and specialist in Endodontics, in 2002 she left the dental offices to study Administration and Marketing and to manage family business company of retail trade, where she remained until 2010, exerting functions in the commercial area, development of franchises and visual merchandising. She completed an MBA in Marketing Administration at FGV and in 2011 she founded the Like Marketing agency, company that worked exclusively with social network marketing for 3 years. Later on, Like Marketing has undergone expansion of the corporate structure, becoming an agency of Inbound Marketing and Production of videos online. She has a master's degree in Neuromarketing, and is a researcher in the field of consumer digital behavior and CEO of Like Marketing - Intelligence and Digital Strategy.